About us
Eastern Essence Trading brings carefully selected products from Asia to Switzerland – with the ambition of preserving their cultural origin rather than simplifying it. We create structured, reliable access to the Swiss market for producers who are looking for more than just a sales channel. And we offer hospitality and trade partners a range with depth and provenance.
At a glance
Company: Eastern Essence Trading GmbH (EET)
Registered office: Altstetterplatz 11, 8048 Zurich
Founded: 2025, commercial register of the Canton of Zurich, published in the Swiss Official Gazette of Commerce (SOGC) on 6 October 2025
Founders and management: Gilles Baillod, Benjamin Füllemann
Business: B2B import and wholesale of beverages and specialities from Asia for hospitality, specialist retail and events
Origin of the range: Focus on Japan, complemented by sake from Switzerland
Brands: eetrading.ch (trade), asiadrinks.ch (consumer platform, in preparation)
Company identification number (UID): CHE-173.721.538
Our values
Context before consumption
A product is more than its contents. Every speciality has a story – a region, a family, a tradition. The story makes the difference. We make sure it reaches the Swiss market.
Long-term or not at all
We do not think in transactions but in partnerships. These are built to last for years – to mutual benefit. That also means we choose carefully who we work with.
Structure builds trust
Clear processes, sound contracts, transparent communication. For producers from Asia who do not yet know the Swiss market, that is not a given – for us it is.
Not a mass market
Not every product is right for us – and that is intentional. Our portfolio stays manageable so that every product gets the attention it deserves. That is our promise to our producers.
Asiadrinks
Eastern Essence Trading is the owner and operator of the asiadrinks.ch brand and platform.