Selected products from Asia
Import and distribution of selected specialities for the Swiss market.
No product without a story.
No import without context.
What we do
Eastern Essence Trading imports and distributes carefully selected drinks, spirits and specialities from Asia. We work directly with producers – from first contact through structured market entry to ongoing distribution via specialist retail, hospitality and events in Switzerland.
Our focus is on long-term partnerships that preserve the origin and story of every product.
How we work
Our principles
Reliable partnerships need shared standards. These principles are the basis for every collaboration we enter into.
Cultural integrity
We do not market exoticism. We translate craftsmanship – with care, context and genuine respect for producers and tradition.
Reliability
As a Swiss trading company we stand for clear processes, transparent communication and long-term commitment – for producers and trade partners alike.
Deliberate selection
We do not take every product into our portfolio. We choose carefully, so that every partner knows their brand is in good company.
Process certainty
Customs clearance, storage, market feedback – we accompany the entire journey. For producers who do not yet know Switzerland, that is not a given – for us it is.
Who is behind EET?
Behind Eastern Essence Trading are a brand strategist and a sommelier – both convinced that quality products from Asia should not end up on the wrong shelf.
Gilles Baillod and Benjamin Füllemann founded EET because the craft and the story behind a product mean as much to them as the product itself.
